From USC
Well, it's one way to get a picture of places that might be hot, hip, happening and so trendy they create a buzz. Based on their study of 300,000 photographs archived by Getty Images between March 2006 and March 2007, researchers concluded that Beverly Hills and the Hollywood part of the Sunset Strip constitutes the ne plus ultra of L.A., the "buzziest" portion of one of the most "buzz" worthy places on the planet. Whether the flocking of papparazi and media and cool cats to spots like these -- and to Lincoln Center, Rockefeller Plaza, SoHo and Broadway -- amount to an ephemeral coverage of screenings, concerts, fashion shows, gallery and theater openings or something more, well ....There are economic underpinnings and social promotion aspects to it all, of course ... And ...
Finding the Geography of 'Cool'