From UCLA
Mathematical modeling may provide valuable movie marketing strategies that heretofore have been the province of Hollywood moguls' gut instincts or industry lore. Researchers analyzed data on 825 films released over three years and offered theories on some findings key to the multibillion-dollar movie business. They said the execs show they have a handle on their business, knowing which films to support and when; that the number of screens for opening week has a lesser effect than believed; that actors have a direct role in consumer choice, while directors have an indirect one; that releasing a film against another of the same genre or at the same time when there are many of the same MPAA rating hurts its box office all around. The study suggests that 20th Century Fox and New Line showed the best release results during the study period.
Comments