From Claremont McKenna
Could dudes in college ask for more: Beer, the Bay Area and a shot of real bread to figure how to share it all with good buds? Well, actually, that's a more serious formula for a possible start-up deemed the winner of a recent entreprenurial and official grant of $10,000. It will go to three chaps who pitched the idea in a business class of running tours of craft beer breweries in the San Francisco area, a venture that the grant capital will aim to turn into reality. The students say they had studied the wine industry and wanted craft beers to adopt a successful strategy from it: consumer education. Ah, so now they get a little dough to back up their concept with, um, research -- in aforesaid beer manufacturing locales up north, with bartenders, vendors, enthusiasts and online, for example, in sudsy forums. If they convince their generous business mentors that they have met their required goals and they have a viable, potential business, then they qualify for the full award.
Venture capital awarded to pitch for tours of Bay Area craft beer breweries
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